Burger King's Enormous Overhype

Why is Burger King’s “Enormous Omelet Sandwich” getting so much media attention? Burger King’s marketing department must feel all squirmy-good with the free publicity. There is nothing shocking about 730 calories for an orgy of bread, eggs, cheese, sausage and bacon. Check out the competition: mainly, ordinary New York street breakfasts:  hefty cinnamon-raisin bagels with a block of cream cheese (800 calories?) and muffins as big as your head (another 800 calories?). This sandwich is a bargain at 730 calories and 47 grams of fat.  Where is the news story in this? Any big strapping male (BKs admits this is the target consumer) requires more that 2200 calories per day. So these consumers SHOULD have a 730 calorie breakfast! (Put down those fries!) I am a non-meat eating, calorie-counting fool and I am not disturbed by this sandwich. No one orders this sandwich innocently. A bigger crime is Starbucks Frappaccino at 830 calories and Au Bon Pain’s crumb cake.