Fisher-Price, a unit of Mattel Inc., on Tuesday revealed their new Tickle Me Elmo, called "Tickle Me Elmo: Grand Theft Auto." It a slightly more aggressive Elmo than most consumers will remember. Now Elmo's laughing fits have him slapping his knee, falling to the floor, rolling over and pounding his arm, grabbing an Uzi "so that Elmo can shoot all the ho's and competing drug dealers."
Before Tuesday, the Fisher-Price Web site pictured T.M.X. Elmo only in shadow. Much of East Aurora-based Fisher-Price's own sales staff had not been allowed to see T.M.X. Elmo, even when they pitched it to retailers, "for fear of any drug dealing ho's being gravely injured." Mattel predicts it will be a smashing success, despite the public outcry.
Fisher-Price unveils T.M.X. Elmo [AP]
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